S.F.Express

City of Industry

Marketing Communication Specialist

更新时间:2017-01-21 03:05

职位信息

职位性质:全职
招聘人数:若干人
职位类别:市场/策划/公关
工作地区:California-Industry City
学历要求:本科
工作经验:1-3年 

职位描述

Key Responsibilities:

  • Execute national marketing campaigns
  • Learn SF's US markets facing products and existing customers type
  • Develop strategic national marketing campaigns targeted at specific customers( e-commerce, cross border shippers, Chinese- US associations), to build SF's brand awareness in the US and develop new customers. 
  • Develop promotion channels, such as social medias ( Facebook, Google Ads).
  • Establish infrastructure and processes for maximizing tradeshow organization and efficiency
  • Manage the tradeshow calendar and develop tailored strategies for each event, including input from cross-functional groups including sales teams.
  • Content creating for press releases, case studies, sales presentations and corporate materials etc.
  • Manage and co-develop SF customers facing communication tools
  • Create e-mail campaign contents and send to customers bi-weekly/monthly
  • Work with IBU MKT to update SF We-chat accounts to promote US services
  • Manage SF YouTube account, official website together with IBU Mkt and US IT. 
  • Analysis and manage overall promotion performance
  • Work with Ops and related team to manage promotion records, such as user numbers, affected revenue increase, customers reviews
  • Analysis promotion results and present to management team. 
  • Recommend economic and better solutions for future activities
  • Daily communicate with IBU MKT 
  • Clear and smooth communication with IBU MKT team, proactive report US MKT activities
  • Learn other oversea countries promotion programs and input to US markets
  • Provide internal audit needed information and materials to IBU 
  • Consolidate monthly US marketing activities, update work list to IBU MKT

Requirements:

  • Bachelor’s degree (BA/BS) - English OR Chinese /Marketing Communications or related field
  • 2+years working experience
  • Experience in developing new marketing communications strategies and programs; B2B and B2C marketing program; experience in communications, marketing or public relations, event planning

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